People there are close to buying
Someone asking “has anyone tried this?” in a subreddit is usually close to a decision. They want honest answers from people who have used the product, and they trust those answers more than an ad.
Before your customers decide, they check Reddit.
Reddit marketing consultant. Tallinn, Estonia.
I help marketing teams, founders and agencies use Reddit for brand visibility, SEO, paid ads and market research. I've been a Reddit user for years, and I've worked with brands in IT and tech as well as an international haircare brand.
Why Reddit
Reddit is where buyers make up their minds.
Research you can't get from a survey
On Reddit, people describe their problems in their own words: what bothers them about the tools they use, what they wish existed, why they switched. It's some of the most honest market research available, and anyone can read it.
Visibility in search and AI
Reddit threads often rank well on Google, and AI tools like ChatGPT and Perplexity also draw on Reddit discussions. Taking part in those conversations can shape how your category shows up over time. It's a slow, long-term effect, and nobody can control what AI tools say.
Reddit isn't a niche platform anymore.
130M+
daily active users, up 18% in a year
514M+
weekly active users, up 24% in a year
26B+
posts and comments on the platform
59%
of U.S. business decision-makers are reachable on Reddit
Sources: Reddit Q2 2026 results (July 2026); Reddit and SurveyMonkey, “The Hidden B2B Journey” B2B report (2026), based on Comscore data from June 2025.
Is this for you?
Who I usually work with
01Marketing leads
Reddit keeps coming up in meetings or competitor reviews, and you want to know if it belongs in your channel mix and what it would take to do it well.
02Founders and growth leads
Your customers are on Reddit and you want to reach them without sounding like an ad. Or you tried once, it went badly, and you'd like to know why before trying again.
03Agencies
A client is asking about Reddit and you need someone who knows the platform well to plan the work with you.
How it works
01We talk
A 30-minute call about your situation and goals. If Reddit isn't the right channel for you right now, I'll tell you.
02I audit or plan
Depending on what you need, that's an audit, a strategy session, team training or ongoing advisory. We agree on the scope and a start date.
03You know what to do next
You get a clear picture of what Reddit can do for your business, where the risks are and which steps to take first.
Selected work
Results from my client work
+270%
SaaS brand
Qualified leads in the strongest month so far, from organic Reddit activity and paid Reddit ads working together.
2.3×
International premium haircare brand
The goal was to bring new customers to a showroom, where products are personalised for each client. Customer numbers at the target showroom grew 2.3 times, and the brand became more visible among premium haircare brands in search.
Global
Tech infrastructure company
A market study on Reddit that gathered input from target audiences around the world, while engaging the community and building visibility ahead of a future launch.
Services
Four ways to work with me
Opportunity Audit
The best place to start. I map the Reddit conversations in your space and tell you honestly whether there's an opportunity worth going after.
Starting from 99€
Strategy Consultation
For when you already have specific questions. We go through your situation in one focused session and agree on what to do next.
Starting from 199€
Team Training
For teams who will be working on Reddit themselves. We cover how the platform and its communities work, the rules, and how to avoid the usual mistakes.
Starting from 399€
Advisory / Interim Lead
Ongoing support for companies building a presence on Reddit. The scope depends on what you need.
About me
How I got into Reddit marketing
I've been using Reddit for years, long before it became part of my work. One day someone shared a marketing campaign I had led on Reddit. Its bold message sparked a lively discussion, with people sharing their opinions and experiences.
That was an eye-opening moment. I saw how a single post can start a conversation that no brand could spark on its own in the same way. I realised how much community conversations can shape a brand's reputation, credibility and purchase decisions, sometimes without the company even knowing.
From that day on, Reddit became an important part of my marketing strategy. Leading marketing strategy in tech has taught me that thorough buyers aren't won over by a polished ad alone. They look for answers, compare alternatives and trust other people's experiences. The same is true in many other fields, whether it's software, beauty products or services.
Reddit gives brands the chance to be part of the conversations that shape people's choices.
I won't tell you Reddit is the answer until I know it's the right question.
Questions I get asked a lot
Is Reddit suitable for B2B marketing?
Yes. On Reddit, specialists and buying decision-makers discuss software, tools, services and industry challenges. The key is to find the right communities and know how to add value there, rather than simply promoting your products.
How quickly can I expect results from Reddit marketing?
It depends on your goals. Market research can surface valuable insights within the first few days, and you can assess the first results of paid ads within days or weeks. Building organic visibility and community trust usually takes more time and consistent effort.
Do you also manage brands’ Reddit accounts?
My main focus is strategy, advisory and team training. I help you understand Reddit and use it independently. If needed, we can also discuss closer project-based work.
What does the Opportunity Audit include?
I map the subreddits that matter to your business, the main discussion topics, community attitudes and potential risks. You get written findings and recommendations that help you decide whether and how to invest in Reddit.
Not sure if Reddit is right for your brand?
That's what the discovery call is for. It takes 30 minutes, there's no commitment, and you'll come away knowing whether Reddit is worth pursuing for you.